Privacy Policy

What MAFEX Action Figures Collects When You Visit Our Site

MAFEX Action Figures collects information to operate our site, improve your experience, and comply with legal obligations. We collect:

Information you provide directly: When you submit a contact form or subscribe to our communications, we collect your name and email address.

Information collected automatically: When you browse our site, we automatically collect device type, browser type, operating system, IP address, approximate geographic location, pages visited, time spent on site, and referral source. This data is collected through cookies and analytics tools.

Information from third parties: We receive affiliate tracking data from Amazon Associates when you make qualifying purchases through our links. We also receive aggregated analytics data from Google Analytics.

How MAFEX Action Figures Uses Your Information

We use the information we collect to:

• Operate and improve our website and user experience
• Respond to your inquiries and customer service requests
• Send communications you’ve opted into, including updates about MAFEX figures, Marvel releases, DC Comics collections, Spider-Man releases, and new product announcements
• Analyze site traffic, user behavior, and engagement patterns
• Comply with legal obligations and enforce our Terms of Use
• Maintain site security and prevent fraud or abuse
• Track affiliate referrals and attribute qualifying purchases made through our Amazon Associates links

Cookies and Tracking Technologies MAFEX Action Figures Uses

MAFEX Action Figures uses cookies and similar tracking technologies to enhance your browsing experience and understand how visitors interact with our site. We use:

Essential cookies: These cookies are required for basic site functionality, including navigation and access to secure areas. Without these cookies, parts of the site may not function properly.

Analytics cookies: We use Google Analytics to track site usage, including pages visited, session duration, traffic sources, and user paths. This data is aggregated and anonymized. Google Analytics helps us understand which MAFEX figures, categories (Spider-Man, Marvel, DC Comics, The Boys, Star Wars), and content resonate most with collectors.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases to our affiliate links. When you click a link to Amazon.com from our site and complete a purchase, Amazon uses cookies to track that referral.

You can manage cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling cookies may affect site functionality and your ability to access certain features.

How MAFEX Action Figures Shares Your Information

We may share your information with:

• Service providers: We work with third-party providers who help us operate our site, including web hosting services, analytics providers (Google Analytics), and email service providers. These providers are contractually obligated to protect your information.
• Amazon.com: As part of the Amazon Associates Program, we share referral data with Amazon when you make purchases through our affiliate links. Amazon uses this data to attribute sales and calculate commissions.
• Law enforcement and government authorities: We may disclose information when required by law, legal process, or government request, or when necessary to protect our rights, property, or safety.
• Business transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity.

MAFEX Action Figures does not sell personal information to third parties for their marketing purposes.

Data Security Measures at MAFEX Action Figures

MAFEX Action Figures implements reasonable technical and organizational security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. We use SSL encryption to secure data transmission between your browser and our servers.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. You use our site at your own risk.

Your Privacy Rights When Using MAFEX Action Figures

Rights available to all users:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Request restriction of processing in certain circumstances

Additional rights for EU/EEA residents under GDPR:

• Right to access, rectification, and erasure of your personal data
• Right to restrict processing of your personal data
• Right to data portability — receive your data in a structured, commonly used format
• Right to object to processing based on legitimate interests
• Right to withdraw consent at any time where processing is based on consent
• Right to lodge a complaint with your local supervisory authority if you believe we have violated your privacy rights

Additional rights for California residents under CCPA/CPRA:

• Know what categories of personal information we collect and how we use it
• Know whether your personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of personal information (note: MAFEX Action Figures does not sell personal information)
• Request deletion of personal information we have collected
• Request correction of inaccurate personal information
• Limit use and disclosure of sensitive personal information
• Non-discrimination for exercising your privacy rights — we will not deny service, charge different prices, or provide different quality of service for exercising your rights

Additional rights for Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) residents:

Residents of Virginia, Colorado, Connecticut, and Utah have rights substantially similar to those provided under CCPA, including rights to access, correction, deletion, data portability, and opt-out of targeted advertising, subject to state-specific provisions and exemptions.

How to exercise your rights: To exercise any of the rights described above, submit a request by email to the address listed in the Contact section below, or use the contact form on this site. We will respond to verified requests within 30–45 days, as required by applicable law. We may need to verify your identity before processing certain requests to protect your information.

MAFEX Action Figures and Children’s Privacy

MAFEX Action Figures is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age. Our site is intended for collectors, enthusiasts, and adult audiences interested in premium action figures.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately using the information in the Contact section below. We will promptly delete any information collected from children under 13 in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on MAFEX Action Figures

MAFEX Action Figures contains links to Amazon.com and other third-party websites. We provide these links for your convenience to purchase the figures we feature and review.

MAFEX Action Figures is not responsible for the privacy practices, content, or data collection practices of any third-party site. We encourage you to review the privacy policies of any third-party site you visit. When you click a link to Amazon.com, you are subject to Amazon’s privacy policy and terms of service.

International Data Transfers from MAFEX Action Figures

MAFEX Action Figures operates in the United States. If you access our site from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

We take steps to ensure that adequate protections are in place for such transfers, in compliance with applicable data protection laws including GDPR requirements for international data transfers.

How Long MAFEX Action Figures Retains Your Data

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Contact form submissions are typically retained for up to 12 months unless you request deletion
• Email subscription data is retained until you unsubscribe or request deletion
• Analytics data retention is governed by Google Analytics’ data retention policies (we use a 26-month retention period for user and event data)
• Affiliate tracking data is retained as required by Amazon Associates Program terms

When we no longer need your information, we securely delete or anonymize it.

Email Communications from MAFEX Action Figures

If you subscribe to MAFEX Action Figures communications, you will receive periodic emails about new figure releases, collection updates, Spider-Man announcements, Marvel and DC Comics reveals, The Boys figures, Star Wars releases, product guides, and site updates.

You may unsubscribe at any time by clicking the unsubscribe link included in every email or by contacting us directly using the information in the Contact section below. Unsubscribing from marketing emails will not affect transactional or service-related communications.

Do Not Track Signals and MAFEX Action Figures

Some web browsers transmit “Do Not Track” signals to websites. At this time, MAFEX Action Figures does not respond to Do Not Track signals. We continue to collect information as described in this Privacy Policy regardless of Do Not Track settings.

We will update this policy if our practices regarding Do Not Track signals change.

Changes to MAFEX Action Figures’ Privacy Policy

MAFEX Action Figures may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or industry standards. We will indicate the effective date of the latest revision at the top of this page.

Material changes that significantly affect your privacy rights will be communicated with reasonable notice, such as through a prominent notice on our site or via email if you have subscribed to our communications. Continued use of this site after changes are posted constitutes your acceptance of the revised Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information we have shared with third parties for their direct marketing purposes during the preceding calendar year.

To make such a request, contact us using the information in the Contact section below. Please include “California Shine the Light Request” in your subject line and provide your name, mailing address, and email address. We will respond within 30 days.

Consent to MAFEX Action Figures’ Privacy Practices

By using MAFEX Action Figures’ website, you consent to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our site.

Contact MAFEX Action Figures About Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or address concerns about how we handle your information, contact us at:

We will respond to verified requests within the timeframes required by applicable law. Please allow up to 45 days for us to process and respond to your request.